Ellie Goulding release her brand-new track “Power,” out on Interscope Records, alongside a stunning new video, shot in isolation.
The new song, taken from Ellie’s forthcoming new album, showcases her knack for pop song-writing with earworm melodies and heavy synth-pop bass. Speaking about the song Ellie explains, “I wanted to release this song off my upcoming album as a preview into the world my new album is in! ‘Power’ is about relationships in the 21st century, how they can now be dictated by social media, superficiality and material things. Dating can sometimes start out with lies or embellishments. The girl in the song is disillusioned by love and the cruel, good looking, self-obsessed people she keeps ending up with.”
Working with an all-female team, the music video for “Power” was filmed by Ellie in lockdown at her home in London. Creative directed over FaceTime by creative duo Imogen Snell Imogen Snell and Riccardo Castano of ISSTUDIO (Madonna, The XX) the video is undoubtably Ellie’s most personal yet; featuring montages of intimate selfie style videos layered with blurring shots of sensual aesthetics.
In a prolific and bold new artistic chapter, “Power” is Ellie’s latest offering in a string of notable tracks including “Hate Me” with Juice WRLD, her smash, “Close to Me,” with Diplo and Swae Lee, and her most recent single, “Worry About Me,” featuring blackbear.