Rising Italian Pop Artist BIRTHH Shares Playful Apocalyptic Music Video

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“Yello/Concrete” is a song about staying grounded and being present in an unpredictable world, and is also the sound of an artist confidently fusing sounds that shouldn’t quite flow together as naturally as they do. While her vocals are rooted in lush neo-soul, the intricate, hip-hop styled production flows into the warmth of organic live instrumentation that’s topped by an unconventional guitar line… in true BIRTHH fashion, it’s songwriting that makes her avant-garde sound feel breezy and effortless. The playful video was directed and edited by Alice Bisi (aka BIRTHH herself, who also stars in it).

“Yello/Concrete” was written while BIRTHH sat alone in a windowless room on a scorching hot day in Los Angeles. Her plan for the day was simple: quickly write a beat for a rapper she’d met in Chicago and then head to the beach for the day. Fate, however, had its own ideas. “I rolled a couple of joints and made two different beats. I panned one on the left and one on the right, and against all odds it sounded surprisingly nice and organic,” she recalls. Gradually the song took shape, with bass, backing vocals and nuanced details added to the growing production. “When I was done I went out to buy some water and realised it was midnight. I’d worked on the song for fourteen hours non-stop. I’m not sure how that happened, but I’m glad it did.”