Using cutting-edge technology, Hey Dude Shoes launches a limited-edition wooden shoe built for comfort. Through an innovative manufacturing technique, this wooden shoe highlights the possibilities of reusing existing resources instead of newly harvested wood. Because of the continued damage deforestation causes to our planet and the animals affected, a portion of sales from each shoe will be donated to the Kiwis for kiwi to protect one kiwi bird for a year.
“Hey Dude Shoes is more than a shoe company, but also a brand dedicated to creating social awareness on challenges facing our society in hopes of leaving a better future for the next generation,” said Hey Dude Shoes N.A. CEO, Danielle Guidi.
Through this dedication, the mission to develop an eco-friendly shoe that was also sustainable and artistic in design became a major focus. Hey Dude took the most popular Wally style and built the outside from innovative farmed flex-wood material creating an incredible texture combined with their signature comfort. This vision paired with an ingenious wood processing procedure and hand-selected veneer gave birth to the first shoe made out of reclaimed walnut wood that is free from toxic chemicals.
As part of the promise to strengthen the awareness for reusing instead of continued deforestation practices, the partnership between Kiwis for Kiwi formed. A century ago, there were millions of kiwi birds roaming the country of New Zealand, but there are only 68,000 birds left and they are declining at a rate of 2% per year.
“We are thrilled to have the support of Hey Dude shoes, helping us to protect our kiwi, New Zealand’s national icon, from the jaws of introduced pests and predators. The fact that Hey Dude Shoes are supporting a species and organization on the other side of the planet just shows how connected we all are, and we can all play our part in the conservation of our world,” says Paul O’Shea, an administrator for Kiwis for Kiwi.
For every pair of Wally Flex-wood shoes purchased, a donation will be made to Kiwis for Kiwi to protect one bird for an entire year. This message of “One Pair Saves One Kiwi” is a small step in helping one of many animals negatively affected by our climate change, global pollution, and excessive use of resources available on planet Earth.
For more information on the Wally Flex-wood shoe and the partnership with Kiwis for Kiwi, go to Hey Dude.