By: Peter Schmitz |
Monday September 22, 2008 |
| Nintendo celebrated the highly anticipated release of Kirby Super Star™ Ultra on Nintendo DS™ by releasing thousands of pink, cloud-like images of Kirby in the skies over four U.S. cities with areas that share his name (Birmingham, AL, Memphis, TN, Kingston, PA and Medford, NJ) Capitalizing on Kirby’s floating abilities; the multi-city launch event drew national attention to Kirby’s resurgence, introduced younger consumers to the beloved Kirby character and drew excitement for the launch of Kirby Super Star Ultra. Excitement ran high as commuters, shoppers, children and people of all ages gathered in groups to identify the pink characters floating gently through their skies. |