Alternative R&B band Honors share the ambient new music video for their latest single “Feel Better”, which was recently featured on Spotify’s New Music Friday, Apple’s Best Of The Week, and playlists from Complex Magazine and CloudKid on YouTube, among others. The new video follows the band members on a winding car ride at dusk without any clear destination. It’s a visual that’s emblematic of the life of a musician, with endless turns and countless days on the road.
“We didn’t want to make traditional, or narrative based videos on our new project “Feel Better”, shared Honors, continuing, “so instead we wanted to imagine a visual counterpoint to the emotion and feeling of the song. Driving is transportative literally, but also metaphorically. It is very introspective. For us “Feel Better” is an autobiographical song about making peace with the journey, while continuing to move forward in the direction of your dreams.”
“Feel Better” is a mantra for all of those who embrace their status as underdogs and overlooked. In a world where you are constantly bombarded by social media, it is easy to fall victim to the notion that your success and self worth is constantly measured against the carefully curated highlights of your peers. It is a call to arms for everyone who continues to fight and persevere in hopes of recognizing their dreams. The track oozes positivity through hardship, searching for the light in dark times with the lyrics “I feel better when I’m broken, I feel better when I’m lonely, I feel better with no money.”
Honors’ sound has been described as “dazzling alternative R&B full of superb vocal harmonies” (Huffington Post). Originally from Toronto, they spend time between home and Los Angeles. Before the recent founding of Honors, its members have collaborated with everyone from Timbaland to Boi 1da, Illangelo, and Ludwig Gorannson. Earlier this year, the group received worldwide attention for their #1 Global Viral Spotify chart hit “Over”. Honors is currently prepping for upcoming tour dates and an album release later this fall.