KEY! and Kenny Beats are sharing a new video. The visual for fan-favorite “Dig It” arrives on the heels of the duo’s recently-released video for “Love on Ice” featuring 6LACK and is taken from their debut collaborative album 777. The action-packed claymation visual is directed by William Child, who has recently directed videos for Open Mike Eagle, Da$H, Rolling Loud and an ad for the English Premier League, and finds KEY! fighting aliens in an animated, futuristic world.
777 Deluxe is the latest collaborative chapter for KEY! and Kenny Beats, building on the success of their critically-acclaimed first collaborative album 777. The new project includes remixes of songs from the original project, with new verses from Skepta and 6lack, and features from Rico Nasty and Jay Critch on their new material. The highly-praised 777 is now paving the way for more collaborative work to come from the Atlanta rapper and Kenny, who is coming off the release of Vince Staples’ new album FM! for which he produced the majority of the tracks.
Watch “Dig It” above and stay tuned for more from KEY! and Kenny Beats coming soon.