This is privileged content, and I guarantee you that Static Multimedia is the only place you’ll be able to see this music video and get this information. A bit after we made our exclusive interview available on StaticMultimedia.com, Khaviar’s first music video, for “T.R.O.Y.”, blew up on YouTube garnering literally thousands of views in just a matter of weeks. Then he released the music video for his “Bad Mamma Jamma” track which was produced by J. Cole. This visual was a lot more complex and evolved; Kol really made it clear that he was evolving as an artist and he destroyed the “Blow Up” instrumental. For those who felt “shortened” by the single verse on “T.R.O.Y.”, this latest track came equipped with three full-length verses which were enough to make your face melt. Shortly after, the Chi-Town fire-breather released visuals for “Terminator”,“People Talk”, “They Call Him”, and “The Sermon” respectively. Each of these videos quickly received thousands upon thousands of views; the delicacy had been acquired by the underground.
This brings us to today. Static Multimedia in collaboration with Kol Khaviar are bringing you a SUPER EXCLUSIVE music video for your viewing pleasure. This visual is for Kol’s latest single entitled “They Don’t Give A FCUK” and is, as you already know, off his Revenge Of The Regular N!99@ mixtape. This video was directed by yours truly, Grant David, with assistance from James Houda on camera and Shayne Gastelum on lighting. The great Donnie King handled editing along with Mr. Khaviar himself. The concept behind this video, and what Kol and I were trying to convey, is that the rap game is a vicious and dangerous place to try and make your bread. The artists that are awarded and recognized are almost never the most deserving while the ones with the power to make a difference are never even afforded that single opportunity. But even the artists themselves aren’t completely blameless either. If the music business is just that, a business, then don’t you as an artist have the responsibility of ensuring a quality product? And this isn’t solely because of industry leaders or artists either; sure they’re extremely out of touch and put money before art, but the fans and the consumers also have a responsibility to discourage wackness. And this is exactly what you’re doing when you buy these awful tapes from sub-par artists; you’re just telling record execs that we want me more this trash. So that was kind of the mindset and ideologies we constantly contemplated during are pre-production and production phases of the shoot. That was the entire message behind the video; it was the reluctant and frustrated observation that the rap community doesn’t care about Kol Khaviar (not yet anyways) even though he’s rawer than 90% of these radio rappers, while simultaneously recognizing that the ones who do, already, the die hard Khaviar supporters, are the very same people that are going to make sure that this injustice doesn’t continue any longer.
A lot of rappers trying to break into the game suffer from tunnel vision and either are not aware of it or simply refuse to acknowledge the bigger picture. The majority of these young bucks coming out are blinded by delusional fantasies and false bravado; this is not a luxury that Kol Khaviar can afford, and he is intelligent enough to acknowledge this and at the same time keep things in perspective. Making his debut at such a relatively late age Kol Khaviar knows that time is precious and throw-away raps are not an option, so he settles for nothing less than perfection and ensures that every bar is hot enough to scorch your ear drums.
As raw as Kol is you would expect him to be arrogant, nothing could be further from the truth. You can tell how humble the dude is by simply referring to the title of his latest mixtape, Revenge Of The Regular N!99@. The key word there being “regular”, a title that Kol has given himself. He would have you think that he is just a hip-hop connoisseur with a side hustle working at a barber shop that just so happens to spit hot fire like he was Dylan. However, after one listen to the Revenge Of The Regular N!99@ mixtape you’ll see that Kol Khaviar is anything but regular. The windy city native seamlessly shifts from club bangers to street poems which makes his latest mixtape a must listen to. Revenge Of The Regular N!99@ is one that you will definitely regret not checking out.
Leave your comments and let us know what you think, we always want to hear from our readers and make sure to check out Kol Khaviar’s Revenge Of The Regular N!99@ mixtape along with the Static Multimedia EXCLUSIVE music video for his “They Don’t Give A FCUK” track. You can keep up-to-date with all Kol Khaviar news by following him on Twitter, ReverbNation, and SoundClick, as well as contacting the man himself via e-mail at KolKhaviar@gmail.com and through New Era Booking at (214)-664-7663. And as always, we will keep all of our Static Multimedia readers informed on the latest Kol Khaviar whereabouts and on-goings.
The Director Reflects: Excerpts from Grant David’s production journal
The first day of shooting actually went quite well. We started off shooting a scene at Tempe Marketplace, the large outdoor mall, in which Kol was rapping on the big stage they have set up there. Filming on Easter was bitter-sweet because, on the one hand, there was absolutely no one at the mall, we had the whole place to ourselves. This made for quick and efficient filming because we were able to control the elements and other outside factors with great ease; I really had prepared myself for this scene to take a lot longer to film that it actually did. There was one middle/late aged woman who showed up and was curious about what we were filming. Kol went over and talked to her and invited her to make a little cameo in the video which surprised me greatly and confused me a little bit. However, the shot actually worked out because the premise and the whole concept of the video is that hip-hop enthusiasts really don’t care about Kol or the work he does, and here we have his only fan in the audience, a Caucasian mother of two. It was hilarious. It worked perfectly.
However, like I was saying before, filming on Easter was bitter-sweet because we were able to have a lot of public locations all to ourselves, but the downside of that was, some of our extras that were supposed to show up for the skateboarding scene didn’t make it. About a week ago I started handing out flyers for this scene in the music video because I knew we would be filming it. And I recruited a group of grade-A serious skateboarders that said they were definitely going to help out with the shoot. Cut to today, and not a single skateboarder showed up, so we had to improvise. I guess they really don’t care about Kol. However, it actually worked out in the end because we decided to head to the pool at the Vista Del Sol apartment complex, and we were able to attain some great footage there that was all improvised. And that would have never happened had we shot the skateboard scene instead.
The video is making some great progress already after only a day, which makes me very happy and hopeful for the future. I can’t wait to continue filming this project and see the final product after it’s all edited; this is definitely going to be the most complex and lucrative video I’ve ever put together. Can’t wait to check out crew member, Shayne, as Greenman.
Day 2 shooting Kol Khaviar’s “They Don’t Give A FCUK” music video was even better than the first which I didn’t think was possible. Before the shoot started I was a nervous wreck because today was the day of “the party scene”. This is a pivotal scene within the context of the music video’s story, and it had to be just right or the entire project wouldn’t have worked or made sense. In order to accomplish this shot I had to do quite a bit of networking. I reached out to some close friends of mine, a married couple, who agreed to let us shoot in their house located in Mesa. This house is extremely large and decadent and takes the production value of the video to an entirely different level. By the time this video is done it’s going to look like we spent thousands of dollars on it when, in reality, it only cost about two hundred and a couple of favors.
So, like I was saying, I had to do a lot of networking and reach out to a lot of people. I mean, this was a party scene, and it needed to look like that, so this meant we had to have an abundance of extras on hand. And it’s so weird when you’re actually trying to shoot something like this because you really don’t know how hard it is to orchestrate until you attempt it; these extras don’t just materialize out of nowhere. And after the whole skateboarder scene fiasco, the pressure was definitely on me to deliver something big; I had to make it up to Kol and the rest of the crew. I was nervous that not enough people were going to make an appearance in order to make the party scene convincing, but my friends didn’t let me down. We had about twenty or so people show up, which was an amazing turnout and made the video look fantastic; it definitely looked professional. I was ecstatic when I saw everyone congregated in the living room awaiting my orders. We were about to create and actualize my vision, and I had never known a better feeling in my life prior to this moment.
By the end of the night, we got the shots that we needed plus a ton of extra footage to play around with and test out; it’s always better to have too much footage rather than not enough. Pending a final conversation with Kol, I think that this might have been the last day of our shoot; I think we have enough footage to potentially put together something great but will probably wind up shooting one more day just to be safe. I cannot wait until this is complete.