Kol Khaviar “They Don’t Give A FCUK” Music Video – Static Multimedia Exclusive
This is privileged content, and I guarantee you that Static Multimedia is the only place you’ll be able to see this music video and get this information. A bit after we made our exclusive interview available on StaticMultimedia.com, Khaviar’s first music video, for “T.R.O.Y.”, blew up on YouTube garnering literally thousands of views in just a matter of weeks. Then he released the music video for his “Bad Mamma Jamma” track which was produced by J. Cole. This visual was a lot more complex and evolved; Kol really made it clear that he was evolving as an artist and he destroyed the “Blow Up” instrumental. For those who felt “shortened” by the single verse on “T.R.O.Y.”, this latest track came equipped with three full-length verses which were enough to make your face melt. Shortly after, the Chi-Town fire-breather released visuals for “Terminator”,“People Talk”, “They Call Him”, and “The Sermon” respectively. Each of these videos quickly received thousands upon thousands of views; the delicacy had been acquired by the underground.
The first day of shooting actually went quite well. We started off shooting a scene at Tempe Marketplace, the large outdoor mall, in which Kol was rapping on the big stage they have set up there. Filming on Easter was bitter-sweet because, on the one hand, there was absolutely no one at the mall, we had the whole place to ourselves. This made for quick and efficient filming because we were able to control the elements and other outside factors with great ease; I really had prepared myself for this scene to take a lot longer to film that it actually did. There was one middle/late aged woman who showed up and was curious about what we were filming. Kol went over and talked to her and invited her to make a little cameo in the video which surprised me greatly and confused me a little bit. However, the shot actually worked out because the premise and the whole concept of the video is that hip-hop enthusiasts really don’t care about Kol or the work he does, and here we have his only fan in the audience, a Caucasian mother of two. It was hilarious. It worked perfectly.
However, like I was saying before, filming on Easter was bitter-sweet because we were able to have a lot of public locations all to ourselves, but the downside of that was, some of our extras that were supposed to show up for the skateboarding scene didn’t make it. About a week ago I started handing out flyers for this scene in the music video because I knew we would be filming it. And I recruited a group of grade-A serious skateboarders that said they were definitely going to help out with the shoot. Cut to today, and not a single skateboarder showed up, so we had to improvise. I guess they really don’t care about Kol. However, it actually worked out in the end because we decided to head to the pool at the Vista Del Sol apartment complex, and we were able to attain some great footage there that was all improvised. And that would have never happened had we shot the skateboard scene instead.
The video is making some great progress already after only a day, which makes me very happy and hopeful for the future. I can’t wait to continue filming this project and see the final product after it’s all edited; this is definitely going to be the most complex and lucrative video I’ve ever put together. Can’t wait to check out crew member, Shayne, as Greenman.
Day 2 shooting Kol Khaviar’s “They Don’t Give A FCUK” music video was even better than the first which I didn’t think was possible. Before the shoot started I was a nervous wreck because today was the day of “the party scene”. This is a pivotal scene within the context of the music video’s story, and it had to be just right or the entire project wouldn’t have worked or made sense. In order to accomplish this shot I had to do quite a bit of networking. I reached out to some close friends of mine, a married couple, who agreed to let us shoot in their house located in Mesa. This house is extremely large and decadent and takes the production value of the video to an entirely different level. By the time this video is done it’s going to look like we spent thousands of dollars on it when, in reality, it only cost about two hundred and a couple of favors.