Vevo, the world’s leading music video network, announces the release of J Balvin’s Official Live Performance of “Suerte” off his new album Jose.
J Balvin previously worked with Vevo on Official Live Performances of “Azul,” “Negro,” “Rojo” and “Amarillo” off his Colores album. Already a well-known heavy-hitter in the reggaetón scene, the popularity of his Official Live Performances pushed him to become Vevo’s most-viewed artist on their network in 2020 overall (with more than 3 billion views worldwide). Continuing his ascent, Balvin’s recent hits “Qué Más Pues?” and “Poblado”, both made Vevo’s top ten most viewed Latin videos of 2021 so far, as well as his feature on Karol G & Anuel AA’s “Location.”
“It was an amazing experience working with the Vevo team to bring my new album to life visually with the performance and I’m grateful for their continued support following the Colores campaign we did together,” says J Balvin, “This album is very important to me. I felt like I just wanted to make songs that I would want to hear as a music fan, as Jose, not J Balvin.”
While his Colores performances featured a solitary Balvin encased in neon hues, his second set of Official Live Performances showcase a more cinematic feel that pays homage to the communities that keep him centered.
Shot in New York City, Balvin’s “Suerte” performance takes place on a Brooklyn rooftop overlooking the Manhattan skyline. Originally from Medellín, Columbia, Balvin worked closely with Vevo to construct a world as honest and authentic as his music is, centered around a city that has quickly become his second home. A juxtaposition of gritty and polished, flashy yet understated, Balvin sings with a group of friends and makes the city his stage.