SEVNTEEN is a dynamic artist poised to make an imprint on the rap scene. His natural swagger commands attention and his music delivers distinctive energy, as he effortlessly flows over production consisting of big synths and hard-hitting drums. He’s found a way to blend aesthetics to create a unique style; the product is an illustrious and enticing image for fans and listeners to grasp on to. “Sky High,” his debut track and music video as a Babygrande Records recording artist, is the perfect introduction for the young, talented artist and serves as the lead single for his upcoming album, “XVII.”
Directed by GT films, the video for “Sky High” sees SEVNTEEN and his classmates re-create a raucous school day. Despite the chaos on the school bus and in the school’s hallways, SEVNTEEN’s calm, laid back demeanor proves to be a fixating aspect of the video. Dressed in stylish attire, he puts on a stellar performance throughout the video, making a memorable first impression on viewers.
The track, produced by Luka, is a mesmerizing combination of SEVNTEEN’s infectious melodies and Luka’s addictive synths. The production varies throughout the track, but SEVNTEEN executes his hook and verses with composure and focus: he has an impressive grasp on when to speed up his flows and when to let the beat breathe.
“Sky High’ is about reaching new heights,” the 19-year-old artist explains. “It’s also about having fun, and I had a lot of fun creating this song. I was sky high when I made it. The whole purpose of the track is to create a different vibe and that’s what I did here. The video is amazing. The shoot process was a surreal experience. Shout out to GT Films because they did their thing. I’m excited for everyone to see it. It’s amazing to see all the hard work I’ve put in come to life. Expect a whole lot of bangers. They all sound different so it’s different vibes for everybody.”
Director: Chris “GT” Ferguson
Production Company: GT Films Productions
Video Producer: Melissa Ferguson
Stylist: Nickie Williams
Photography: Fulani Jabri
Track Produced by: Luka