On his powerful new single, “what it cost,” Toosii reflects on his roots and his current reality. The Syracuse-born, Raleigh-based artist – who is closing in on one billion combined global streams across all of his songs – details his journey from a lost kid surrounded by tragedy to a national sensation full of promise on the introspective, stripped-down track.
The song is from his new mixtape, Thank You For Believing, set for May 7 release via South Coast Music Group/Capitol Records
“My mom is a real hard worker. That’s where my hustle comes from. She taught me to never quit,” says Toosii.
While many rags-to-riches stories have been told, the official video for “what it cost” is a rags-versus-riches story, following Toosii as he transverses two starkly different worlds. Directed by Joan Pabon, who helmed the official videos for “back together” and “Reminiscing,” the clip shines a light on inequalities and economic disparities – the tangible and intangible costs of living in a poverty-stricken home versus a wealthy household.
The video is bookended by real talk from Toosii about his life, touching on the loss of his grandfather, the times he’s nearly died himself and his drive to be there for the loved ones that are depending on him. “Everyday bro, I wake up, I gotta go hard bro. Can’t go back to being homeless,” says Toosii.
Earlier this month, Toosii earned widespread praise for “back together,” which also appears on Thank You For Believing. XXL named it one of the “best new songs” of the week. “Toosii skyrocketed into the mainstream in 2020. Now, he’s looking to continue this ascension with…‘back together,’” observed Complex. “Toosii [is] looking to own 2021…The harmonic love fest [‘back together’] taps into [Toosii’s] R&B sensibilities while still showcasing his penchant for nimble bars,” said HipHopDX. HotNewHipHop noted, “[‘back together’] plays much more like a ballad than anything else and it works to perfection… it’s a nice piece of self-reflection that will make any fan want to tap in for more.”
Fans who pre-save / pre-order Thank You For Believing here will instantly receive “what it cost” and “back together.”