Destroy Lonely has just released the metaphorical and visually stunning video for his track “Luv 4 Ya,” the first single from his eagerly awaited sophomore album, set to drop this summer. Produced by Lil 88, along with henny and Evertime, “Luv 4 Ya” begins with a smooth, laid-back groove that builds into a high-energy anthem, exploring themes of love and materialism over slick drums and hypnotic riffs.
Directed by 91 Rules, the video features the Atlanta native navigating an alternate reality. As he digs through the surreal void, the world around him schemes to trap him in limbo, testing his determination. The video’s narrative complements the track’s triumphant tone and highlights Destroy Lonely’s growth as an artist and storyteller, marking a departure from the gritty beats of his earlier singles.
2023 has been a milestone year for Destroy Lonely. His debut album, If Looks Could Kill, skyrocketed to success, hitting No. 1 on Apple Music within 24 hours and racking up nearly 10 million streams on Spotify on its release day, his biggest streaming day to date. The album also secured a spot in the Top 20 on the Billboard 200. Before this, his mixtape NO STYLIST, featuring the Gold-certified title track “NOSTYLIST,” garnered critical acclaim and landed him on numerous “Artist to Watch” lists for 2023, including Rolling Stone, Complex, Billboard, Pigeons & Planes, and Alt Press.
Beyond music, Destroy Lonely has ventured into fashion and advertising. He collaborated with designer Matthew Williams (formerly of Givenchy) on an exclusive merch collection, starred in two Marc Jacobs campaigns, and featured in a Bose campaign. Additionally, he launched his own limited-edition Vitamin Water flavors, dubbed “Look Killa Juice.” These ventures showcase his versatility and solidify his status as an innovator.
The Opium artist has stayed active in the music scene as well, teaming up with producer Southside and label-mate Ken Carson on “President,” and collaborating with Atlanta’s own Quavo on “Potato Loaded.” He kicked off the summer with an electrifying performance at Coachella and took the stage in Chicago at Lyrical Lemonade’s Summer Smash. With each release, Destroy Lonely unveils new layers of his artistry, heralding a new era for the multifaceted artist.
As fans eagerly anticipate his sophomore album, “Luv 4 Ya” offers a tantalizing glimpse into the evolving sound and storytelling prowess of Destroy Lonely.
