Seattle’s emerging rap artist Highway continues to build momentum with the release of his latest single, “keep Dat,” under Victor Victor Worldwide/Geffen Records. This energetic track was produced by his go-to Seattle based producer, Basskids and follows the gripping “freestyle 2 (Ganger Flo),” marking another standout addition to his 2024 hits.
“keep Dat” is yet another highlight of Highway’s unflinching confidence, as he further navigates through the themes of power, grit, and resilience. The track captures his dynamic persona, consistently setting the standard blending sharp wordplay and constructing a narrative that is both self-assured and undeniably cool. Highway’s remarkable talent for blending genuine authenticity with a confident, distinctive style sets him apart in the rap landscape. His music, marked by a seamless fusion of personal truth and artistic flair, resonates deeply with listeners and solidifies his position as a standout talent in the industry.
The single arrives amidst a banner year for Highway. Recent performances alongside XXL freshman Rich Amiri, coupled with sold-out shows in major metropolitan areas, have cemented his position as a rising star. Collaborations with tastemaking brands like Supreme and acclaimed visual artists like Chito have helped further solidify his artistic depth and burgeoning influence on the new era of rap. With a string of critically-lauded releases and a packed live schedule, Highway is proving himself to be a force to be reckoned with in the rap industry. “keep Dat” is just another testament to his undeniable talent and relentless drive. Buckle up, because Highway is here for the long haul.
