Breakthrough pop dynamo Emei drops her latest single, “RABBITHOLE,” today, marking a bold sonic leap with the help of producer Boy Blue (known for his work with Flyana Boss and Suki Waterhouse). This track hints at an exhilarating new direction for the LA-based artist, teasing more surprises to come.
“‘RABBITHOLE’ is the sound of spiraling chaos—of falling fast, with your mind in overdrive,” Emei explains. “We layered in whimsical, almost magical elements, alongside racing beats and breakdowns that mirror that feeling of losing control. It’s about how, no matter how much I’ve tried grounding myself with mantras, affirmations, or breathing techniques, I often find myself tumbling even deeper into that rabbithole.”
Fresh off the massive success of her debut album, SCATTERBRAIN—which racked up a staggering 70 million Spotify streams and garnered praise from heavyweights like Billboard, People, and Ones to Watch—Emei keeps the momentum going. “RABBITHOLE” not only continues her streak of poignant lyricism but firmly plants her flag as a rising force in the modern pop scene.
A new run of tour dates kicks off this fall on September 16 in Melbourne, Australia as part of Emei’s first headline shows ever, followed by performances at Austin City Limits in Austin, TX and MetaMoon Music Festival in Brooklyn, NY.
EMEI LIVE ON TOUR 2024
SEPTEMBER
16 – Melbourne, Australia – Corner Hotel
17 – Sydney, Australia – Manning Bar
18 – Brisbane, Australia – The Brightside
28 – New York, USA – MetaMoon Music Festival @ Brooklyn Paramount *
OCTOBER
10 – Tuscaloosa AL, USA – Kaleidoscope
12 – Austin TX, USA – Austin City Limits *
12 – Austin TX, USA – Emo’s †
NOVEMBER
9 – Tucson AZ, USA – Dusk Music Festival
* Festival Performance
† with Qveen Herby
