Becky Hill is keeping the momentum going ahead of her highly anticipated third album REBECCA with the release of her latest single, “what do i have to do?”.
Built around pounding electronic production, huge basslines and Hill’s signature powerhouse vocals, the track delivers an emotional punch. While it initially feels like a heartfelt plea to save a failing relationship, it also reflects on the pressure of constantly trying to live up to other people’s expectations—and the strength it takes to finally let go.
The song arrives alongside a striking new video that expands on the satirical style introduced with previous single “More! More! More!”. What begins as a familiar ‘Get Ready With Me’ vlog soon spirals into a dark parody of online beauty culture, with exaggerated beauty treatments paired with real comments Becky has received about her appearance on social media. The result is a sharp, thought-provoking take on the unrealistic standards and relentless scrutiny women continue to face online.
“what do i have to do?” offers another taste of REBECCA, due for release on September 25. Described by Becky as “curated chaos,” the album promises to blend her dance and drum & bass roots with indie and alternative influences, while showcasing her most open and honest songwriting to date through themes of ambition, self-worth and self-preservation.
