First Hood River, Oregon’s, now the world’s alt-pop darlings, flor, today release the next in their line of recent singles with “Tethered.” Since their genesis, the band has had a penchant for oscillating between angstier, dialed up tracks and tender-hearted love songs. Today’s release is the latter, seeing the band unfold yet another of the endless layers of loving someone.
“Surprise, surprise, another flor love song,” says vocalist Zach Grace. “It’s a good thing love has so many facets to discover and explore or else I wouldn’t have anything to write about. I love the imagery of being connected by a link, invisible or otherwise, to the person who is made for you. How every life and every timeline couldn’t separate you from the person you are meant to be with. It’s a comforting thought to me.”
In April, flor starred in The Noise’s first episode of their new video series titled Something Loud. Filmed in Los Angeles with the help from Betawave Media, flor performed their singles “Every Night,” “Warm Blood Pt 2,” “No More Time,” and “Gotta Do Something” to showcase what “loud” means to them.
Regularly releasing new singles to keep their fanbase fed, the last few months have seen flor unveil “Same Color as the Sun,” “Warm Blood Pt 2,” “Nosedive” and “Kick It.” “Same Color as the Sun” quickly gained traction at Triple A radio and continues to chart higher week after week. “Warm Blood Pt 2” also arrived with an official video. With the song’s precursor dating back to their 2016 debut album come out. you’re hiding, part two wasn’t initially created as a follow up. But as the band began writing with the intent of creating something as rapturous as the original, things started to fall in place.
The end of 2023 also saw flor join their friends in The Maine for a massive North American tour, selling out almost every single date. Continuing to ride their current wave of creative refresh, flor has more music in the works for the rest of the year. In September, the band will join Quinn XCII, Joji and more at Love Letters Fest in Salt Lake City.
