As anticipation builds for the Olympic and Paralympic Winter Games Milano Cortina 2026, HERSHEY’S is reminding fans that happiness—not hardware—is the real gold.
As a Proud Supporter of Team USA, the iconic brand has unveiled limited-edition HERSHEY’S Team USA Milk Chocolate Medals, crafted with embossed designs and wrapped in gleaming gold foil. Priced at $5.99, the collectible treats launch February 13, 2026 on TikTok Shop and February 14 at 8 a.m. ET at The Hershey’s Store, while supplies last. This one-time-only release transforms everyday achievements into delicious keepsakes.
The medals mark the first chapter of the new campaign, Hershey’s. It’s Your Happy Place., celebrating the small, authentic moments that make life sweet. To bring fans into the action, Hershey’s is rolling out Snapchat AR lenses and TikTok branded effects that unlock digital chocolate medals—turning personal wins into shareable “medal moments.”
“For generations, Hershey’s has been part of life’s simple moments of happiness,” said Katrina Vatter, Senior Brand Manager at The Hershey Company.
The campaign also features Olympic and Paralympic stars including Amy Purdy and Aly Raisman, alongside Erin Jackson, Brenna Huckaby, Hilary Knight, Jason Brown, and Jordan Stolz, sharing heartfelt stories about finding joy beyond the podium.
Because sometimes, the sweetest victories happen off the ice.
