America’s beloved ice pop brand, Bomb Pop, is back on Roblox for the second year in a row. Partnering once again with Moonrock, Bomb Pop has launched Camp Bomb Pop, giving gamers a taste of virtual summer camp from the comfort of their homes throughout August.
Building on the success of its previous integration with Restaurant Tycoon 2, Bomb Pop is now bringing a unique digital camp experience to Roblox’s popular role-playing game, Bayside High School, which has amassed over 330 million visits. This new integration offers players access to exclusive Bomb Pop-themed items, such as red, white, and blue kayaks, grills, hammocks, and tents, allowing them to enhance their role-playing adventures and personalize their lockers.
The campaign will be supported by influencers Kat Buno and Lana Rae, who have a combined following of 6 million on TikTok and YouTube. Known for their Roblox personas, Kat and Lana will create pre- and post-launch content to highlight the seamless blend of gaming and enjoying Bomb Pop treats.
“By collaborating with the popular gaming platform to create in-game experiences and leveraging innovative technology to enhance user engagement and brand visibility within the gaming community, we can strengthen our relationship with Gen Z and Gen Alpha consumers,” said Alnese Thomas, Senior Brand Manager of Bomb Pop.
“Camp Bomb Pop provides us with an opportunity to capture the attention and enthusiasm of young gamers where they already spend most of their time during the summer months—in the metaverse! Bomb Pop is already naturally associated with summer fun, so we’re excited to surprise and delight consumers with this activation,” Thomas added.
With Camp Bomb Pop, Bomb Pop continues to innovate in reaching younger audiences, ensuring that summer fun and delicious treats are just a click away.
