Trainers, get ready to sweeten your summer! The worlds of iconic chocolate and legendary creatures have collided in a dream collaboration — Hershey’s Kisses and Pokémon have teamed up to launch limited-edition chocolates wrapped in collectible Pokémon foils. Yes, you read that right — 151 unique foil designs, each inspired by the beloved original Pokémon from the Kanto region.
Whether you’re a longtime fan of Pikachu or on a lifelong quest to track down Mew, each bite-sized Hershey’s Kiss offers more than just rich, melt-in-your-mouth milk chocolate — it’s a new Pokémon discovery waiting to happen. Wrapped like mini Poké Balls, these chocolates turn snack time into an adventure of collecting, trading, and pure nostalgia.
“Our collaboration with Pokémon combines the timeless appeal of Hershey’s Kisses chocolates with the joy of discovery and collecting — making it more than just a treat,” says Ashley Reeb, Senior Associate Brand Manager at The Hershey Company.
Introducing the Collector’s Case: Display Your Chocolate Mastery
As if unwrapping chocolates to find your favorite Pokémon isn’t fun enough, Hershey’s is upping the game with a limited-edition Collector’s Case. Designed to hold all 151 foil-wrapped Kisses, this sleek display case is every fan’s dream — the perfect blend of fandom and functionality.
Want to get your hands on one? Head to Hersheyland.com/Pokemon and create an account for your chance to claim a Collector’s Case — while supplies last. It’s first come, first serve, so move faster than a Jolteon!
Take the Hunt Online: Track, Collect, and Share
The fun doesn’t stop at the candy aisle. This summer, fans can log their Pokémon foil discoveries on Hersheyland.com/Pokemon, unlocking digital badges and certificates along the way. Want to show off your collection? Share your progress on social media and challenge your fellow Trainers to see who’s catching them all.
Whether you’re rekindling your childhood love for Pokémon or introducing the next generation to its charm through chocolate, this partnership is a perfect blend of sweet memories and new adventures.
These special-edition Hershey’s Kisses are available now in 10.1 oz and 34.1 oz bags at participating retailers nationwide. But beware — much like a shiny Pokémon, they won’t be on shelves forever.
So, grab your bag, unwrap your next favorite Pokémon, and join the sweetest collector’s quest of the summer. Because in this game, every Kiss counts.
Ready to catch ’em all? The journey begins with a chocolate.
