To celebrate the kickoff of the 2023 NFL season, NFL Rivals, the officially licensed video game of the National Football League (NFL), and the NFL Players Association’s (NFLPA), has launched worldwide for mobile devices. NFL Rivals is the first NFL-licensed mobile game that incorporates Web3 digital ownership technology.
After a massively successful soft launch with more than 2 million downloads and more than 15 million games played in under four months, NFL Rivals is starting off the new season with brand-new packs, in-game and live events, new game modes, and unique pack offerings. Players’ dream of becoming a General Manager of an NFL team is now a reality while competing with arcade-style gameplay.. Built through a partnership with the NFL, the NFLPA, and next-generation gaming technology studio Mythical Games, NFL Rivals is a first-of-its-kind mobile video game, incorporating Web3 digital ownership with an in-game utility that allows fans to own, collect, and trade playable digital assets that unlock access to special events, in-game rewards, and other unique features.
Coinciding with the worldwide launch of the game, NFL Rivals is opening the first-ever blockchain-backed in-game marketplace on mobile. The in-game marketplace will allow players to purchase player cards and packs, and to buy other player’s cards listed for sale, all without leaving the game. Digital items in the marketplace will be listed in Rivals Credits, a currency gamers can buy through the App Store and Google Play using IAP. Later iterations of the in-game marketplace will also feature bidding.
“The incredible reception by fans during the pre-season of NFL Rivals blew us away,” said John Linden, CEO at Mythical Games. “Now, with the global launch of the game, we’re excited to give NFL fans an opportunity to play, build and own their very own team of licensed NFL players during the regular season.”
Recently, NFL Rivals entered into a new partnership with the Miami Dolphins. The partnership, NFL Rivals’ first with an NFL franchise, gives Rivals prominent in-stadium branding at Miami Dolphins home games and opportunities for fans to win VIP experiences at Dolphins home games throughout the season. This Rivals initiative is in an effort to reach fans in major markets as the NFL season kicks off.
NFL Rivals is now available for download in the App Store and Google Play Store.
Interested players can also visit the NFL Rivals website for more information and to join the NFL Rivals Community.
