Lil Baby is turning up the heat this summer with the release of the official music video for “Dead Fresh,” pairing a slick new visual with one of the season’s biggest hip-hop tracks.
Directed by longtime collaborator Kid Art, the cinematic video leans heavily into high fashion, showcasing designer looks from Louis Vuitton, Prada, Gucci, Balenciaga, Jacquemus, and more while blending them with streetwear staples. It’s a fitting visual for a song that celebrates Lil Baby’s rise to the top and his ever-growing influence in both music and style.
Produced by Pharrell Williams, “Dead Fresh” marks the Grammy-winning duo’s first collaboration. The track has already made a major impact, landing the top hip-hop spot on Spotify’s New Music Friday, earning praise from critics, and exploding on TikTok with more than 256 million views across user-created videos.
The release continues an impressive run for Lil Baby, who recently became the sixth-most streamed artist in Apple Music history while building on the success of his chart-topping albums and growing Glass Window Entertainment label. With “Dead Fresh,” the Atlanta superstar proves he’s still pushing his sound—and his style—to the next level.
