On Friday night, Cosm’s massive 87-foot, 12K+ LED dome became the ultimate battleground, bringing the action off-screen and into the real world. Fans got live gameplay, celebrity appearances, interactive activations and jaw-dropping displays, including the Monster Energy Operator Skin and Polaris vehicles featured in the game.
The star power was just as big as the gameplay. Actors O’Shea Jackson Jr., Trevor Jackson and Khleo Thomas joined rapper Symba, creator Lin Lamar (Pinkchyu), and Monster Energy UFC fighters Johnny Walker and Jalin Turner for a night packed with gaming and entertainment.
The action kept rolling with a live episode of The Flank, hosted by ZooMaa and Ben Nissim, a first look at DMZ gameplay, and competitive showdowns featuring gaming creators, athletes and Monster Energy skate team riders Ishod Wair, Filipe Mota and Elliot Sloan. Fans even got their own shot at glory in king-of-the-hill challenges.
And it wasn’t just about the controllers. Exclusive merch, Korean-inspired bites and plenty of Monster Energy kept the crowd fueled throughout the night.
“Bringing this launch to Cosm gave us an incredible opportunity to put fans, athletes and creators right in the middle of the action,” said Jordi Gayola, Monster Energy’s CMO of the Americas.
The hype doesn’t stop at Cosm. Monster Energy’s Call of Duty promotion runs through March 31, 2027, offering eligible can purchases Double XP and exclusive in-game rewards. Fans can also enter sweepstakes for Monster Energy x Polaris vehicles at participating retailers.
One thing’s clear: Monster Energy and Call of Duty aren’t just launching a game — they’re building an experience players can step right into.
