As Beast Games Season 2: Strong vs. Smart continues on Prime Video, MrBeast is taking the show beyond the screen—and straight into diners’ hands. Starting January 13, millions of fortune cookies across the United States and Europe will feature messages from the show.
These aren’t just ordinary fortunes. Most carry playful Beast Games-themed messages, while a rare few are personally written by MrBeast himself, hidden randomly among the cookies. The experience mirrors the show’s core mechanics: diners won’t know which fortune they’ll get, adding an element of chance, excitement, and discovery.
“Innovation drives everything we do at Beast Industries,” said Jeff Housenbold, CEO. “We partnered with OpenFortune to place Beast Games messages inside fortune cookies, turning an everyday moment into fun for millions of people. Fans never know which fortune they’ll get, making it playful, unexpected, and true to the spirit of the show.”
Shawn Porat, Co-Founder of OpenFortune, added, “Fortune cookies are one of the few moments people still slow down for, read aloud, and share. MrBeast recognized that this ritual already behaves like a game, and at this scale, it’s a powerful way to experience the show in real life.”
By blending tradition with entertainment, MrBeast has found a way to extend Beast Games into everyday life, making a simple fortune cookie an unexpected portal to his world of games, challenges, and surprises.
