London via LA producer, DJ and songwriter, SG Lewis shares new single “Simple Times” featuring DJ Seinfeld via Forever Days. Intricately built up with commanding vocals and jagged hats that eventually melt away to reveal a deeply hypnotic & refined synth melody. “Simple Times” emerges as a tour de force, presented for the dance floor.
Speaking on the collaboration SG shares: “Armand is one of my favourite electronic music producers, and an artist with a truly unique sonic signature. ‘Simple Times’ was made in London together and has been a highlight in all my recent sets.”
SG Lewis started his musical career as a resident DJ for Chibuku in Liverpool, a place that gave him his musical education and allowed him to cut his teeth as a DJ. It was there that he fell in love with electronic music, club culture and mixing records. Fast forward ten years, and that original love for club music remains the fuel that feeds every piece of music he makes. Every decision in the studio has been informed by music heard in clubs and at festivals, and the moments of euphoria those sounds have created. It’s this ethos that sparked the idea for SG Lewis’ new club centric imprint Forever Days, a place where he can experiment away from the contemporary pop associated with his solo artist project.
Speaking on Forever Days, SG Lewis explains: “For a long time now, I have wanted to create an outlet for the club focused music I am constantly creating, and a place to champion music by artists that I love – music made strictly for the dance floor, with the sole ambition of creating more of these euphoric moments. It is for that reason that I am beyond excited to announce the birth of my record label – ‘Forever Days’. Music for the days and nights that last forever in our memory. I have never been this excited about anything in my entire life. I can’t wait to show you all the music we have ready, and to create some Forever Days for all of us.”
SG Lewis will be hosting a monthly Forever Days Radio mix series where he will showcase talent from friends of the label as well as a series of Forever Days themed parties around the world, curating lineups with some of the world’s finest selectors. Aiming to throw the kinds of shows that leave a lasting impression, the series will kick off at Koko in London on the 3rd of May.
