The Home Depot has unveiled its new Creator Portal, a creator-first platform designed to connect influencers with millions of home improvement enthusiasts. The portal gives digital creators a centralized space to access content inspiration, campaign opportunities, and expert guidance—opening the door to fresh revenue streams and collaborative partnerships.
Through the Creator Portal, influencers can build content around DIY projects, décor ideas, and product recommendations while tapping into The Home Depot’s extensive supplier network. Creators can earn commissions through shoppable links, track performance, and use built-in tools to expand their reach.
Thousands of creators have already joined, and applications are now open to the public. Approved members receive dedicated onboarding, training resources, curated product collections, and branded hashtags to boost visibility. Additional perks include storefront capabilities, exclusive gifts, and specialty content opportunities.
Launching ahead of the world’s largest soccer event, The Home Depot is kicking off the program with its “Starting Lineup”—a diverse roster of designers, athletes, and DIY experts including Dude Perfect, Trinity Rodman, DIY Huntress, Grill Dads, and more.
“The Creator Portal isn’t just a website—it’s a community that helps customers feel confident tackling their home projects,” said Molly Battin, The Home Depot’s CMO.
Creators interested in joining can apply now at creators.homedepot.com.
