The Rolling Stones, the legendary Grammy-winning rock band and Rock and Roll Hall of Fame inductees, are set to make their debut in Beat Galaxy, an immersive music hub on Roblox. This exciting virtual experience is brought to you by Universal Music Group (UMG) in partnership with Supersocial, a pioneer in virtual world development. Beat Galaxy aims to revolutionize music discovery and fan engagement in the digital age, offering a unique and interactive way for users to connect with the band’s iconic music and with fellow fans.
The Rolling Stones’ takeover in Beat Galaxy is designed to bridge the gap between rock legends and younger generations, featuring experiences and gameplay centered around the band’s greatest hits, exclusive virtual merchandise, and premium avatar items. “Bringing our music to the virtual world of Beat Galaxy is an innovative way to connect with our new and existing fans,” said The Rolling Stones.
Beat Galaxy on Roblox is set to become a virtual hotspot for various UMG labels and artist integrations. The Rolling Stones’ involvement will transform the dynamic virtual world into an immersive experience that reflects the band’s iconic art, styles, and influences. Users can enjoy a track-runner game featuring the band’s famous hits, compete for prizes, and visit a 24/7 virtual club and social hub.
This integration celebrates the band’s rich history while also shaping the future of music discovery and fan interaction. Since its launch in December 2023, Beat Galaxy has become a landmark experience across genres, enabling artists to leverage their IP in innovative ways. Supersocial, the developer of Beat Galaxy, has successfully collaborated with artists like YUNGBLUD and Mae Stephens to bring their brands to life in a virtual setting. The Rolling Stones’ takeover builds on this success, having already garnered over 84 million impressions from immersive ads on Roblox and 500,000 unique visitors.
“We are thrilled to bring one of the most storied rock bands of all time to Roblox. This collaboration not only highlights the versatility of Beat Galaxy, but also underscores the continued impact of virtual experiences for artists, both new and renowned,” said Yonatan Raz-Fridman, founder and CEO of Supersocial. “With the ongoing success of Beat Galaxy, we demonstrate that artists can engage with fans in new and meaningful ways in the metaverse.”
The Rolling Stones’ virtual experience in Beat Galaxy is now available on Roblox. To immerse yourself please visit Beat Galaxy.
