Earl Sweatshirt is back with the video for “CRISCO”, fresh off the release of his new album Live Laugh Love. The clip clears up a moment that had fans scratching their heads: at his listening party, it wasn’t actually Earl performing—it was an impostor. Outlets like Complex called out how “off” it felt, and now Earl himself is leaning into the stunt with the “CRISCO” visual.
Live Laugh Love, out now via Warner Records and Tan Cressida, has been met with strong praise. The album shows a new side of Earl—less raw isolation and more balance between humor, spirituality, and day-to-day life. Songs like “Tourmaline” dive into fatherhood and protection, while “INFATUATION” takes a lighter turn, documenting the struggle of simply finding food on tour.
Earl is also celebrating this new chapter with a capsule merch drop that speaks to both his artistry and his role as a dad. The collection includes everything from baby onesies and bibs to puzzles, blankets, incense burners, and tees for kids and adults.
For longtime fans, Live Laugh Love is another step in Earl’s evolution. From his Odd Future days to acclaimed records like I Don’t Like Shit, I Don’t Go Outside and Some Rap Songs, Earl has always pushed boundaries with dense, emotional, and unpredictable work. His latest effort feels just as thoughtful but more grounded—reflecting where he’s at today as an artist in his 30s and as a father.
“CRISCO” sums it up best: it’s fun and loose on the surface, but lands with some of Earl’s most personal writing to date. It’s exactly the kind of layered honesty fans have come to expect—and a reminder of why Earl remains one of rap’s most singular voices.
