To celebrate Military Appreciation Month, the Call of Duty Endowment and Activision Blizzard are announcing this year’s in-game fundraiser and continuing efforts to advocate for veterans through a new policy paper on female veterans’ employment. The policy paper details the obstacles female veterans face when seeking meaningful civilian employment, as well as helpful solutions in reversing these issues.
Launching today is this year’s in-game activation, “Loot for Good’, presented by USAA, the first charity extraction challenge within popular DMZ mode, playable in Call of Duty®: Warzone™ 2.0, which will directly benefit the Call of Duty Endowment. For each DMZ match where a player extracts at least $30,000 of in-game cash, Activision will allocate $1 to the Endowment up to $10 per player for a maximum of $1 Million. Players will also be given daily updates touting their progress on the Loot for Good Leaderboard www.callofduty.com/LootForGood, which will be updated daily based on in-game activity. Players will also receive a free in-game reward for extracting $30,000 in-game. All money allocated will go towards placing veterans in meaningful jobs.
War Hippies, a country music duo, have recorded a new version of their hit single, “The Hangman” with modified lyrics dedicated to the “Loot for Good” campaign. The adapted version of “The Hangman” for the Call of Duty Endowment’s Loot for Good campaign blends Scooter Brown’s gritty vocals and Donnie Reis’s haunting fiddle with new verses that encourage players to loot for good and “do it for the ones who make us free.” U.S. Marine Corps and U.S. Army combat veterans Scooter Brown and Donnie Reis, are active in advocacy work that supports their fellow veterans and the military community, which is as much a part of the War Hippies brand as their honest songwriting, tight harmonies and spirited live performances. The new song and video, which features Call of Duty: Warzone 2.0 footage, can be watched above.
“Loot for Good gives Call of Duty: Warzone 2.0 fans the opportunity to directly support our veterans by doing what they love – playing the game ,” said Dan Goldenberg, Executive Director of the Call of Duty Endowment and Vice President of Corporate Social Responsibility at Activision Blizzard. “This initiative will not only be fun, but it will draw attention and raise awareness for the importance of finding veterans jobs.”
Over the last 14 years, the Call of Duty Endowment has assisted more than 118,000 veterans find meaningful careers after their military service. The Endowment partners with the most effective nonprofit veterans organizations in both the US and UK to deliver low cost, high value job placement, the service most requested by veterans. In 2022, the Endowment created the most single-year economic value in its history – over $1 billion dollars – for the veterans we helped.
“When we started the Endowment 14 years ago, our goal was to bring the economic plight of veterans to the forefront,” added Goldenberg. “So far, we have placed 118,000 veterans into meaningful careers, but there is plenty more that needs to be done. Especially for female veterans who are 2-3 times more likely to be unemployed than their male counterparts.”
