Netflix just dropped a megaton for fans of KPop Demon Hunters: Mattel and Hasbro are joining forces as global co-master toy partners for the record-breaking hit film. This industry-first collaboration will unleash a full range of toys, games, collectibles, and role-play products worldwide beginning spring 2026 — finally bringing the movie’s dazzling world to fans’ hands.
Since its June 2025 release, KPop Demon Hunters has shattered records — now Netflix’s most-watched film ever with over 325 million views in 91 days. Its soundtrack topped Billboard’s 200 Albums Chart, racking up 8.3 billion streams, while the single “Golden” became the longest-running #1 hit by a girl group this century.
Mattel Creations—the company’s design-driven, direct-to-consumer platform—is introducing a presale three-pack of HUNTR/X dolls. Beginning November 12, 2025, fans will be able to purchase the collection on Mattel Creations, with orders shipping in 2026.
Mattel will launch HUNTR/X dolls, figures, and playsets, starting with a presale three-pack on Mattel Creations (Nov. 12, 2025). Meanwhile, Hasbro will roll out products across plush, youth electronics, and games — kicking off with MONOPOLY Deal: KPop Demon Hunters, available for preorder October 21, 2025.
“This is for the fans!” said Netflix CMO Marian Lee. “Now, everyone can take the magic, music, and mayhem of KPop Demon Hunters beyond the screen.”
