Did you know Kellogg’s Froot Loops has been name-dropped in over 1,000 hip-hop tracks? Now, the colorful cereal is turning that lyrical love into art. In a new collaboration, Froot Loops joins forces with Chicago-based jeweler Kristopher Kites to craft one-of-a-kind wearable art inspired by hip-hop’s most iconic shoutouts — and fans have a chance to win.
Part of the Follow Your Ears campaign, this partnership celebrates the brand’s deep roots in culture, creativity, and community. “We’re spotlighting Froot Loops’ connection to music while giving fans a chance to own a piece of its hip-hop history,” said Ryan Versfeld, Brand Marketing Director at WK Kellogg Co.
Each Kites design — from bold necklaces to sculptural watches — transforms hip-hop lyrics into vibrant, Toucan Sam–inspired jewelry. Fans can enter the giveaway via @FrootLoops on Instagram or TikTok.
Beyond jewelry, Froot Loops is commissioning original poster drops from artists in five hip-hop capitals — NYC, LA, Chicago, Houston, and Atlanta — each hiding clues tied to legendary Froot Loops lyrics.
As artist Brittney Price shares, “Hip-hop raised me, and Froot Loops fed me. Life moves in loops that circle back and push me forward.”
