Finding your next favorite game or gaming upgrade just got a little easier. Best Buy has launched Best Buy Gamers, a free beta experience designed to bring gaming content, tech, special offers and exclusive perks together in one place.
Available starting October 20 through BestBuy.com and the Best Buy app, the new destination lets players personalize their experience by selecting their favorite platforms, devices, genres and play styles.
One big addition? A new partnership with IGN, bringing gaming reviews, articles and videos directly to the platform. Gamers can also discover new gear, explore deals, find member offers and keep up with upcoming gaming events.
Best Buy is also taking the experience beyond the screen. A dedicated in-store gaming space is planned for Torrance, California, in November, featuring hands-on gameplay, expert tips and events with IGN. Additional gaming events and launch celebrations are also on the schedule.
There are prizes to chase, too. Through the end of November, players can enter daily sweepstakes for a chance to win prizes, including a wild shopping challenge that gives one winner two minutes to fill a Best Buy shopping cart with products to take home.
As an added launch bonus, the first customers to create a Best Buy Gamers profile will receive a $5 bonus reward.
Best Buy Gamers is currently in beta, meaning more features and benefits are expected as the company gathers feedback from players.
The takeaway: Best Buy wants to be more than a place to buy a new console or headset. With IGN content, personalized recommendations, gaming events and exclusive promotions, it’s aiming to become a destination for gamers both online and in stores.
