Keurig Dr Pepper (KDP) is kicking off 2025 with a bold new lineup of flavors across its iconic U.S. cold beverage portfolio. Featuring fan-favorite brands like Dr Pepper, 7UP, A&W, and Snapple, the latest innovations build on KDP’s impressive flavor momentum from 2024. Following the viral success of Dr Pepper Creamy Coconut and Canada Dry Fruit Splash Cherry, the company is set to introduce even more exciting options for consumers.
“Our 2025 cold beverage pipeline builds on our strong track record of delivering successful consumer-centric innovation,” said Eric Gorli, President of U.S. Refreshment Beverages at Keurig Dr Pepper. The new lineup includes modern twists on classic favorites, fresh fruit flavors, and expanded zero-sugar offerings.
Beyond nationwide launches, KDP is rolling out exclusive and regional flavors throughout the year from brands like Sunkist, Crush, and Mott’s. As consumer demand for variety and innovation grows, KDP continues to lead the industry with dynamic, refreshing options tailored to evolving tastes.
New flavors launching nationally within KDP’s owned cold beverage portfolio include the following:
- Dr Pepper Blackberry, launching today, is the newest permanent variety from the beloved brand, combining the original 23 flavors of Dr Pepper with the rich sweetness of blackberry flavor. Recent data shows high consumer interest for the flavor, with blackberry-flavored CSDs growing more than 2x faster than the CSD category in dollar sales last year2. Dr Pepper Blackberry will be available nationwide in regular and zero sugar varieties across a range of pack sizes, plus fountain and frozen dispensed formats.
- 7UP Tropical is a cool, crisp combination of 7UP, the #2 lemon-lime carbonated soft drink3, blended with tropical flavors of mango and peach and bursting with summery vibes. Launching as a permanent flavor in February, the regular and zero sugar versions will be available nationwide in 12 oz 12-packs.
- Snapple Peach Tea & Lemonade combines the brand’s #1 tea flavor4 with a citrusy tang of classic lemonade. This permanent innovation will launch in March and will be available nationwide in a variety of pack sizes.
- Bai Simbu Strawberry and Bai Shala Coconut Strawberry, two permanent additions to the Bai lineup that feature the most hydrating berry5 and are sweetened with plant-based stevia, will launch later this month. Both varieties support a healthy immune system, with Simbu Strawberry providing a good source of Vitamin C and Zinc and Shala Coconut Strawberry a good source of Vitamin E and Zinc.
- A&W Ice Cream Sundae offers a nostalgic treat, inspired by the combined flavors of sweet vanilla ice cream with the rich indulgence of fudge flavor. Available in both regular and zero sugar options, it comes in 12 oz 12-packs and will be offered for a limited time starting in August.
- RC Cola Zero Sugar brings the iconic cola taste with zero sugar for the first time to expanded retailers nationally in February in both 12 oz 12-packs and 2-liter options.
