Samsung Electronics is taking a bold step in redefining the mobile gaming landscape by fully launching its mobile cloud gaming platform in North America. With this move, the tech giant promises to revolutionize the gaming experience for players while unlocking new efficiencies for game publishers.
After debuting as an open beta last year, Samsung’s cloud gaming platform is now commercially available, offering instant access to Android-native games on Galaxy devices. Players can enjoy seamless gameplay without the hassle of downloads, updates, or latency issues. For publishers, this development brings unprecedented efficiency and scalability in user acquisition efforts, making Samsung’s platform a potential game-changer.
Bridging the Gap Between Gaming and Streaming
In today’s digital age, most entertainment—from music to video—is consumed via streaming. However, mobile gaming, a sector with over two billion global users, still relies on the outdated model of downloading individual titles. Samsung aims to bridge this gap, making mobile gaming as accessible as streaming movies or songs.
The inefficiencies in the current ecosystem extend beyond player convenience. For publishers, user acquisition campaigns are an uphill battle. Industry averages show that fewer than 5% of users who click on an ad complete the onboarding process, resulting in high costs and poor returns. Complex barriers, such as permissions, large downloads, and app store requirements, further deter players from converting.
A Game-Changing Approach for Publishers
Samsung’s mobile cloud gaming platform flips this model on its head. When a player clicks on an ad for a game, they are taken directly to the Galaxy Store, where the game launches instantly—no downloads, no account setups, and no waiting.
During the platform’s beta phase, the results were compelling. Conversion rates skyrocketed, with 50% of users transitioning from an ad click to actual gameplay—a tenfold increase over the industry average. The platform also saw a 149% year-over-year growth in monthly active users across the U.S. and Canada, underscoring its potential to reshape user acquisition strategies.
Unlocking Value Through Innovation
Samsung is positioning its platform as a comprehensive solution for publishers. It supports Android-native APKs and integrates seamlessly with existing in-game monetization models, ensuring a smooth fit into publishers’ operations. Additionally, its collaboration with leading mobile measurement partners enables precise attribution for cloud-based user journeys.
Jong Woo, Vice President and Head of Game Services at Samsung, emphasized the impact of this innovation. He noted how the platform allows publishers to boost conversion rates and optimize advertising investments by removing friction in the user acquisition funnel. By eliminating the need for app store downloads, the platform expands the reach of mobile games and enhances the ROI on ad spend.
Democratizing Mobile Gaming
Samsung’s platform isn’t just about efficiency—it’s about accessibility. By removing the need for installations, the company is opening the door for more players to experience mobile gaming instantly. This democratization aligns with Samsung’s broader vision of creating seamless and inclusive experiences for all Galaxy users.
With plans for further updates and enhancements in the coming year, Samsung continues to push the boundaries of what’s possible in mobile gaming. Its cloud gaming platform represents not just a technological leap but a fundamental shift in how games are distributed and played. For players and publishers alike, the future of mobile gaming just got a lot brighter.
