Crayola is proving that coloring isn’t just for kids anymore.
The iconic brand has unveiled Crayola All Grown Up, a new collection designed specifically for adults looking to unplug, unwind, and reconnect with their creative side. The lineup includes alcohol-based markers, acrylic paint markers, and artist-designed coloring books packed with themes that feel tailor-made for modern adult life.
Think Cozy Cottages, Plant Lady, Mercury in Retrograde, and even I Feel Old—a playful nod to nostalgia that many millennials will appreciate.
The new alcohol-based markers feature dual tips for detailed work and bold strokes, while acrylic paint markers can be used on everything from water bottles to flowerpots. Crayola says the collection is all about making creativity accessible, whether you’re a seasoned artist or simply coloring for stress relief.
To celebrate the launch, Crayola is hosting Camp Crayola, a one-day adults-only summer camp experience at Domino Park in Brooklyn on June 22. Visitors can enjoy coloring sessions, blending workshops, custom merch stations, music, and themed creative spaces designed to spark imagination.
There’s more good news for bargain hunters: during Amazon Prime Day (June 23–26), select Crayola All Grown Up marker sets will be discounted by as much as $25.
Crayola is also expanding into digital creativity with a forthcoming adult coloring app featuring hundreds of pages and classic Crayola tools.
For a brand that has spent generations inspiring creativity in children, Crayola’s latest move sends a simple message: imagination doesn’t have an age limit.
