SKITTLES is taking Big Game advertising out of your TV and straight to your doorstep—literally. In a first-of-its-kind stunt, the candy brand is partnering with instant-commerce leader Gopuff to deliver a live commercial to one lucky fan, starring none other than Elijah Wood.
On Sunday, February 8, 2026, the winner will open their front door to find Wood performing the SKITTLES Big Game ad in real time, along with a delivery of candy. It’s an unskippable, unmuteable, and totally unforgettable way to experience a commercial.
The idea builds on SKITTLES’ playful new creative, where a magical horn summons a mysterious candy-delivering creature—played by Wood. Now, fans can experience that fantasy for real. While most of us don’t own a magic horn, we can still take part by visiting DeliverTheRainbow.com for entry details and pre-ordering the SKITTLES Big Game Bundle on Gopuff for all our game-day snacking needs.
As Gabrielle Wesley, CMO of Mars Snacking North America, puts it, SKITTLES is all about “deliciously perplexing experiences.” This year, that means not just delivering candy, but delivering the Big Game commercial itself.
