Moose Toys is shaking up the STEM aisle with the launch of CrunchLabs by Mark Rober, a new toy line created in partnership with the former NASA engineer and kids’ YouTube favorite. Built around a “STEM done differently” philosophy, the collection blends high-energy fun with real science—delivering the kind of “wait, that’s how it works?” moments Rober is known for.
Each toy comes with an exclusive video from Rober, accessible via QR code, breaking down the engineering behind the action. The goal: spark curiosity, build confidence and make kids excited about learning.
The lineup brings Rober’s viral experiments to life, including the Elephant Toothpaste Blast, inspired by his record-breaking eruption video, and the Egg Drop Challenge, based on his space-themed engineering feat. Other standouts include The Crunchinator, which uses torque and force to multiply kids’ strength 30 times; the Hover Ring Blaster, showcasing aerodynamics in action; and Turbo Trick Planes, featuring NASA-inspired paper aircraft designs.
Rounding out the range are the Stunt Bike Launcher, Slime Prank Lab, and Squirrel Dash Game, each mixing physics, chemistry or chain reactions with playful mischief.
Hitting retailers worldwide in summer 2026, CrunchLabs by Mark Rober aims to flip STEM toys on their head—making science not just educational, but unforgettable.
