PUMA has officially launched its second North American flagship store in Las Vegas, a bold move that underscores the brand’s ambitions in the region. Situated in the bustling BLVD Las Vegas development on the iconic Las Vegas Strip, the 25,000-square-foot, three-story retail destination aims to transform traditional shopping with a blend of sports performance, cutting-edge technology, and immersive design.
Arne Freundt, Chief Executive Officer of PUMA, expressed enthusiasm for the new location, emphasizing its significance as a cornerstone of the brand’s strategy to expand its presence in North America. Positioned in one of the world’s most dynamic cities, the store is tailored to engage both U.S. consumers and the international visitors who flock to the Strip. Freundt noted the flagship’s ability to convey PUMA’s vibrant identity while setting a new standard for interactive shopping experiences.
The launch coincides with Las Vegas’ heightened profile as a global sports hub, particularly with the city abuzz over the Formula 1 race. According to Bob Philion, President of PUMA North America, the flagship store not only strengthens the brand’s foothold in a key market but also provides a platform to connect with customers from around the world in innovative and meaningful ways.
A Tech-Infused Retail Experience
The PUMA Las Vegas flagship is more than just a store—it’s a destination. With technology-driven experiences and interactive elements, every aspect of the space has been meticulously designed to captivate. Key features include:
- Immersive Motorsports Zone: A professional-grade Formula 1 racing simulator lets customers virtually speed down the Las Vegas Strip, highlighting PUMA’s motorsport legacy and the city’s F1 excitement.
- Interactive PUMA Arcade: Visitors can engage with a range of sport-inspired games, including golf, soccer, and running challenges.
- PUMA x YOU Customization Studio: This creative hub allows customers to personalize apparel, footwear, and accessories using cutting-edge techniques like embroidery, LED printing, and direct-to-garment customization.
- PUMAPP Integration: Shoppers can create personalized profiles to enhance their in-store experience, track arcade activity, and generate shareable content.
- Exclusive Vegas-Inspired Collections: The flagship offers unique Las Vegas-themed apparel and footwear, along with interactive elements like a video wall slot machine where customers can win prizes.
- PUMA SELECT Zone: A curated section for the brand’s latest collaborations and exclusive designs.
A Showcase for Innovation and Style
The flagship also serves as a platform for PUMA’s diverse product lines, from sportstyle to golf, motorsports, and basketball. Collections designed by PUMA’s brand ambassadors and athletes add an extra layer of appeal, ensuring there’s something for every shopper.
The space, developed in partnership with Schimenti Construction, Colkitt Architecture, and PUMA’s internal design team, is located within BLVD Las Vegas. The expansive retail and entertainment destination is spearheaded by Gindi Capital and features easy access to rooftop experiences and convenient rideshare options.
Grand Opening Celebration
PUMA marked the grand opening with a ceremonial ribbon cutting featuring PUMA executives alongside notable athletes Rickie Fowler and Xavi Simons. The Las Vegas store joins PUMA’s flagship in New York City, cementing its status as a major player in North American retail.
The flagship at 3755 S Las Vegas Blvd is open daily from 10 a.m. to 10 p.m., welcoming visitors to experience a new era of retail where sports, technology, and fashion converge. For additional details, visit puma.com.
