Seattle’s rap scene has a new potential heavyweight, and his name is Highway. The emerging artist is keeping 2024 on lock with a relentless string of releases, the latest being his single “Self Love,” which just dropped via Victor Victor Worldwide/Geffen Records. This track comes hot on the heels of the introspective “keep dat” and the undeniable banger “SDSU,” both of which have ignited a firestorm of acclaim from his ever-growing fanbase.
“Self Love” is a masterclass in Highway’s signature style, dripping with confidence and an unapologetic sense of self-reliance. The track is a polished ode to personal empowerment and the finer things in life, encapsulating the themes that have become synonymous with his sound. With his lyrical prowess and singular vision, Highway crafts a narrative of self-assurance that’s as captivating as it is trendsetting.
But Highway isn’t just a studio savant—he’s been lighting up stages across the country. Recent tours with Rich Amiri and standout performances in major cities like New York, Atlanta, and Los Angeles have solidified his reputation as a rising star who’s more than ready for the big leagues. His artistic reach extends beyond music too, with collaborations with heavy hitters like Supreme and visual artist Chito, proving his versatility and broad cultural impact.
